{"id":287280,"date":"2024-12-14T16:47:00","date_gmt":"2024-12-14T13:47:00","guid":{"rendered":"https:\/\/auto.inform.com.de\/?p=287280"},"modified":"2025-11-25T13:32:35","modified_gmt":"2025-11-25T10:32:35","slug":"direct-sales-from-bmw-a-new-approach-to-the-client","status":"publish","type":"post","link":"https:\/\/auto.inform.com.de\/en\/direct-sales-from-bmw-a-new-approach-to-the-client\/","title":{"rendered":"Direct sales from BMW: a new approach to the client \ud83d\ude97\ud83d\udcbc"},"content":{"rendered":"<p><a href=\"https:\/\/auto.inform.com.de\/en\/popular-cars-in-germany-exquisite-choice-and-innovation\/\" title=\"BMW\">BMW<\/a>, a world-renowned automobile manufacturer, is taking decisive steps to implement direct sales. This strategy promises to change the interaction between the company and its customers, especially in countries such as <a href=\"https:\/\/auto.inform.com.de\/en\/travel-the-roads-of-the-old-continent-discover-the-magical-road-trips-of-europe\/\" title=\"Germany\">Germany<\/a>, the United States, and other European countries.<\/p>\n<h2><a href=\"https:\/\/auto.inform.com.de\/en\/direct-sales-from-the-manufacturer-a-new-approach-to-buying-a-car\/\" title=\"Direct sales\">Direct sales<\/a>: What Does It Mean? \ud83e\udd14<\/h2>\n<h3>Definition and essence<\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/auto.inform.com.de\/en\/bmw-and-direct-sales-in-2024-what-has-changed\/\" title=\"Direct selling\">Direct selling<\/a><\/strong> is a model in which a car manufacturer offers its products directly to consumers, bypassing traditional dealers.<\/li>\n<li><strong>Personalization<\/strong>: Each customer gets the opportunity to customize the car to their preferences directly from the manufacturer.<\/li>\n<\/ul>\n<h3>Benefits for buyers<\/h3>\n<ul>\n<li><strong>Pricing transparency<\/strong>: No additional dealer markups.<\/li>\n<li><strong>Convenience<\/strong>: Possibility to order a car online or in specialized showrooms.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01159-2027365996.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01159-2027365996.webp\" alt=\"BMW Direct Sales: Interactive Showroom\"><\/a><\/p>\n<h2>How does the BMW direct sales system work? \ud83d\udd04<\/h2>\n<h3>Purchase steps<\/h3>\n<ul>\n<li><strong>Online configuration<\/strong>: Customers can customize their vehicle on the BMW website.<\/li>\n<li><strong>Order and payment<\/strong>: Orders are made directly through the website or in the showroom.<\/li>\n<li><strong>Delivery<\/strong>: The car is delivered directly from the manufacturer.<\/li>\n<\/ul>\n<h3>Customer support<\/h3>\n<ul>\n<li><strong>Personal manager<\/strong>: Clients are provided with individual support at all stages of the purchase.<\/li>\n<li><strong>Aftersales service<\/strong>: High quality <a href=\"https:\/\/auto.inform.com.de\/en\/which-cars-are-considered-the-most-reliable-and-durable\/\" title=\"service\">service<\/a> after purchase, including warranty service and technical support.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/auto.inform.com.de\/en\/how-are-electric-cars-changing-the-automotive-market\/\" title=\"Impact\">Impact<\/a> on BMW dealer network \ud83c\udfe2<\/h2>\n<h3><a href=\"https:\/\/auto.inform.com.de\/en\/the-automotive-world-2024-constant-change-and-amazing-innovations\/\" title=\"Changes\">Changes<\/a> for dealers<\/h3>\n<ul>\n<li><strong>New role<\/strong>: BMW dealers will focus more on customer service and aftersales services.<\/li>\n<li><strong>Cooperation with the manufacturer<\/strong>: The interaction between dealers and BMW is moving to a new level of partnership.<\/li>\n<\/ul>\n<h3>Possible <a href=\"https:\/\/auto.inform.com.de\/en\/european-brands-in-2024-loss-of-positions-or-a-new-stage\/\" title=\"challenges\">challenges<\/a><\/h3>\n<ul>\n<li><strong>Adapting to a new model<\/strong>: The need to rethink business models and customer engagement strategies.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01160-2283831169.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01160-2283831169.webp\" alt=\"BMW dealership in a new role\"><\/a><\/p>\n<h2><a href=\"https:\/\/auto.inform.com.de\/en\/electric-vs-hybrids-market-analysis-for-2024\/\" title=\"Market Analysis\">Market Analysis<\/a> and Potential Impact \ud83d\udcca<\/h2>\n<h3><a href=\"https:\/\/auto.inform.com.de\/en\/how-to-choose-a-car-classic-criteria-and-new-trends\/\" title=\"Trends\">Trends<\/a> and Forecasts<\/h3>\n<ul>\n<li><strong>Increased demand for personalization<\/strong>: <a href=\"https:\/\/auto.inform.com.de\/en\/bmw-and-direct-sales-in-2024-a-new-stage-of-development\/\" title=\"Direct selling\">Direct selling<\/a> opens up new opportunities for individualized approaches.<\/li>\n<li><strong>Online Sales Rise<\/strong>: The COVID-19 pandemic has accelerated the shift to digital platforms.<\/li>\n<\/ul>\n<h3>Economic <a href=\"https:\/\/auto.inform.com.de\/en\/prospects-for-the-automotive-industry-what-awaits-us-in-2030\/\" title=\"Prospects\">Prospects<\/a><\/h3>\n<ul>\n<li><strong>Increased efficiency<\/strong>: <a href=\"https:\/\/auto.inform.com.de\/en\/tips-for-saving-on-car-maintenance\/\" title=\"Reduced\">Reduced<\/a> distribution and <a href=\"https:\/\/auto.inform.com.de\/recomendet-appsumo\">marketing<\/a> costs.<\/li>\n<li><strong><a href=\"https:\/\/auto.inform.com.de\/en\/tuning-secrets-how-to-transform-your-car\/\" title=\"Improved\">Improved<\/a> customer satisfaction<\/strong>: More direct and personal communication with customers.<\/li>\n<\/ul>\n<h2>Conclusion: <a href=\"https:\/\/auto.inform.com.de\/en\/bmw-direct-sales-in-2024-what-does-this-change-for-the-consumer\/\" title=\"Direct Selling\">Direct Selling<\/a> as <a href=\"https:\/\/auto.inform.com.de\/en\/top-5-automotive-innovations-of-the-last-decade-industry-changing-breakthroughs\/\" title=\"the Future\">the Future<\/a> of the Automotive Industry \ud83d\ude80<\/h2>\n<p>BMW's direct sales are a significant step forward in the automotive industry, promising to revolutionize the interaction between manufacturers and customers. This model could become an example for other major players in the market, striving to improve the customer experience and increase the efficiency of their operations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how BMW is implementing a direct car sales model, what it means for customers and the benefits it brings.<\/p>\n","protected":false},"author":1,"featured_media":276165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[560,705,945],"tags":[],"class_list":["post-287280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-tekhnolohii-ta-innovatsii-en","category-vybir-ta-kupivlia-avtomobilia-en"],"_links":{"self":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/287280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/comments?post=287280"}],"version-history":[{"count":8,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/287280\/revisions"}],"predecessor-version":[{"id":475842,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/287280\/revisions\/475842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/media\/276165"}],"wp:attachment":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/media?parent=287280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/categories?post=287280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/tags?post=287280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}