{"id":295729,"date":"2024-10-03T18:16:00","date_gmt":"2024-10-03T15:16:00","guid":{"rendered":"https:\/\/auto.inform.com.de\/?p=295729"},"modified":"2025-10-25T12:34:21","modified_gmt":"2025-10-25T09:34:21","slug":"bmw-and-direct-sales-in-2024-what-has-changed","status":"publish","type":"post","link":"https:\/\/auto.inform.com.de\/en\/bmw-and-direct-sales-in-2024-what-has-changed\/","title":{"rendered":"\ud83d\ude97 BMW and direct sales in 2024: what has changed?"},"content":{"rendered":"<p>In <a href=\"https:\/\/auto.inform.com.de\/en\/automotive-shows-2024-where-to-be\/\" title=\"2024,\">2024,<\/a> <a href=\"https:\/\/auto.inform.com.de\/en\/direct-sales-from-bmw-a-new-approach-to-the-client\/\" title=\"BMW\">BMW<\/a> took a significant step in its sales strategy by refocusing on <a href=\"https:\/\/auto.inform.com.de\/en\/direct-sales-from-the-manufacturer-a-new-approach-to-buying-a-car\/\" title=\"direct sales\">direct sales<\/a>. <a href=\"https:\/\/auto.inform.com.de\/recomendet-global-product\">Here you will find BMW accessories<\/a> to complement your new car.<\/p>\n<h2>\ud83c\udf10 New strategy <a href=\"https:\/\/auto.inform.com.de\/en\/popular-cars-in-germany-exquisite-choice-and-innovation\/\" title=\"of BMW\">of BMW<\/a> in the European market<\/h2>\n<p>The move to <a href=\"https:\/\/auto.inform.com.de\/en\/bmw-and-direct-sales-in-2024-a-new-stage-of-development\/\" title=\"direct sales\">direct sales<\/a> has enabled BMW to respond more flexibly to market needs and offer customers a more personalised purchasing experience.<\/p>\n<h3>\ud83d\udcc8 Transition to digital sales<\/h3>\n<ul>\n<li><strong>Online platforms:<\/strong> BMW is actively developing digital sales channels, offering customers the opportunity <a href=\"https:\/\/auto.inform.com.de\/en\/hybrids-vs-electric-cars-which-to-choose-in-2024\/\" title=\"to select\">to select<\/a> and purchase cars online.<\/li>\n<li><strong>Personalisation of offers:<\/strong> Thanks to digital technologies, BMW offers each customer an individual approach and personal vehicle configurations.<\/li>\n<\/ul>\n<h3>\ud83c\udf0d Expanding sales geography<\/h3>\n<ul>\n<li><strong><a href=\"https:\/\/auto.inform.com.de\/en\/cars-for-young-people-style-affordability-and-technology\/\" title=\"Availability\">Availability<\/a> in more countries:<\/strong> BMW is expanding its presence by offering <a href=\"https:\/\/auto.inform.com.de\/en\/bmw-direct-sales-in-2024-what-does-this-change-for-the-consumer\/\" title=\"direct sales\">direct sales<\/a> in more countries in Europe and America.<\/li>\n<li><strong>Local adaptations:<\/strong> The company takes into account regional characteristics and preferences, adapting products and services for each <a href=\"https:\/\/auto.inform.com.de\/en\/growing-interest-in-electric-vehicles-in-2024-new-horizons-for-the-automotive-market\/\" title=\"market\">market<\/a>.<\/li>\n<\/ul>\n<h4>\ud83d\ude80 <a href=\"https:\/\/auto.inform.com.de\/en\/how-are-electric-cars-changing-the-automotive-market\/\" title=\"Impact\">Impact<\/a> on <a href=\"https:\/\/auto.inform.com.de\/recomendet-sendpulse_com\" title=\"[sendpulse.com]\" class=\"pretty-link-keyword\"rel=\"\">marketing<\/a> strategy<\/h4>\n<p>Direct sales enable BMW to more effectively manage <a href=\"https:\/\/auto.inform.com.de\/en\/price-f7x-2019-new-coupe-shaped-crossover-specifications-f7x\/\" title=\"pricing\">pricing<\/a>, product range and customer experience.<\/p>\n<h3>\ud83d\udcca Benefits of Direct Selling for Consumers<\/h3>\n<p>BMW's move to direct sales in <a href=\"https:\/\/auto.inform.com.de\/en\/innovations-in-the-automotive-industry-what-will-change-in-2024\/\" title=\"2024\">2024<\/a> will bring significant benefits to consumers, improving the entire car-buying process.<\/p>\n<h4>\ud83d\udc65 Personal approach and <a href=\"https:\/\/auto.inform.com.de\/en\/premium-car-accessories-what-do-the-rich-choose\/\" title=\"individualization\">individualization<\/a><\/h4>\n<ul>\n<li><strong>Personalized Consulting:<\/strong> <a href=\"https:\/\/auto.inform.com.de\/recomendet-appsumo\">Customers<\/a> have access to a personal online consultant who helps them choose a car based on their preferences and needs.<\/li>\n<li><strong><a href=\"https:\/\/auto.inform.com.de\/en\/secrets-of-effective-car-tuning-for-racing\/\" title=\"Car customization\">Car customization<\/a>:<\/strong> The ability to fine-tune your car down to the smallest detail, including <a href=\"https:\/\/auto.inform.com.de\/en\/electric-vs-hybrid-the-2024-pick-vs\/\" title=\"choosing\">choosing<\/a> the color, interior trim, and additional options.<\/li>\n<\/ul>\n<h3>\ud83d\udca1 Technological <a href=\"https:\/\/auto.inform.com.de\/en\/how-chinese-cars-are-changing-the-automotive-market\/\" title=\"innovations\">innovations<\/a><\/h3>\n<p>BMW has integrated advanced <a href=\"https:\/\/auto.inform.com.de\/en\/automotive-parts-amp-aftersales-new-products-for-2024\/\" title=\"technologies\">technologies<\/a> into the sales process, making the selection and purchase of a car more convenient and efficient.<\/p>\n<ul>\n<li><strong>Virtual Showrooms:<\/strong> Using virtual reality to showcase cars and their features.<\/li>\n<li><strong>Online Configurator:<\/strong> A platform that allows customers to visualize and configure their future vehicle online.<\/li>\n<\/ul>\n<h4>\ud83c\udfc6 Benefits for customers<\/h4>\n<p>Direct sales gave BMW customers more flexibility, convenience and opportunities to personalize their new cars.<\/p>\n<h3>\ud83d\udd04 Impact on the dealer network<\/h3>\n<p>The move to direct sales has also had a significant impact on BMW's traditional dealer network. This change has required a new approach to the relationship with dealers and their role in the sales process.<\/p>\n<h4>\ud83c\udfe2 The role of dealers in the new sales model<\/h4>\n<ul>\n<li><strong>Focus on service and support:<\/strong> BMW dealers have begun to focus on after-sales service and personal customer support.<\/li>\n<li><strong>Showrooms:<\/strong> Many dealerships have been converted into showrooms where customers can experience BMW vehicles and technology.<\/li>\n<\/ul>\n<h3>\ud83c\udf0d Expanding global reach<\/h3>\n<p>The direct sales strategy has enabled BMW to expand its presence in international markets by making its products easier to access for consumers in different parts of the world.<\/p>\n<ul>\n<li><strong>Simplified export:<\/strong> Thanks to the centralized sales system, BMW was able to manage international vehicle exports more efficiently.<\/li>\n<li><strong>Adaptation to local markets:<\/strong> Improved understanding of local needs and preferences has enabled customization of offerings to specific markets.<\/li>\n<\/ul>\n<h4>\ud83d\udcc8 Results and <a href=\"https:\/\/auto.inform.com.de\/en\/prospects-for-the-automotive-industry-what-awaits-us-in-2030\/\" title=\"Prospects\">Prospects<\/a><\/h4>\n<p>This new sales strategy opened up new opportunities for BMW and helped strengthen its position in the global market.<\/p>\n<h3>\ud83d\udcdd Evaluation of strategy effectiveness<\/h3>\n<p>An analysis of the results of BMW's transition to direct sales in <a href=\"https:\/\/auto.inform.com.de\/en\/eco-innovations-in-the-automotive-industry-2024\/\" title=\"2024\">2024<\/a> shows that the company was able not only to strengthen its position in the market, but also to attract a new audience.<\/p>\n<h4>\ud83d\udd0d Rethinking Customer Engagement<\/h4>\n<ul>\n<li><strong>Improved customer experience:<\/strong> Direct sales have enabled BMW to offer a more integrated and convenient buying experience.<\/li>\n<li><strong>Increased customer satisfaction:<\/strong> Positive customer feedback confirms that <a href=\"https:\/\/auto.inform.com.de\/en\/10-popular-questions-to-the-new-geely-atlas-pro\/\" title=\"the new sales model\">the new sales model<\/a> effectively meets their expectations and needs.<\/li>\n<\/ul>\n<h3>\ud83c\udf1f BMW as a market innovator<\/h3>\n<p>BMW has proven its role as an innovator and market leader by introducing a new sales model that could become an example for other car brands.<\/p>\n<ul>\n<li><strong>Driving <a href=\"https:\/\/auto.inform.com.de\/en\/the-automotive-world-2024-constant-change-and-amazing-innovations\/\" title=\"change\">change<\/a> in the industry:<\/strong> BMW's move to direct sales has driven <a href=\"https:\/\/auto.inform.com.de\/en\/cars-and-the-city-revolution-in-infrastructure\/\" title=\"change\">change<\/a> throughout the automotive industry.<\/li>\n<li><strong>Shaping the future of the automobile market:<\/strong> BMW initiatives could shape the direction of the market in the coming years.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01206-2468456465.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/01206-2468456465.webp\" alt=\"BMW Showroom\"><\/a><br \/>\n<a href=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/post-155086-0.45451700-1724122441.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/auto.inform.com.de\/wp-content\/uploads\/2024\/08\/post-155086-0.45451700-1724122441.webp\" alt=\"BMW Customer Consultation\"><\/a><\/p>\n<h2>\ud83d\udcdd Results<\/h2>\n<p>BMW's direct sales strategy for <a href=\"https:\/\/auto.inform.com.de\/en\/global-trends-2024-growing-interest-in-electric-vehicles\/\" title=\"2024\">2024<\/a> has brought about significant changes for both the company and its customers. The move has not only improved the buying process, but has also raised the bar for the entire industry, showing new ways to engage with consumers and manage sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how BMW&#8217;s direct sales strategy in 2024 will improve the customer experience. Read about personalization, online sales, and other changes that will make car buying easier and more convenient.<\/p>\n","protected":false},"author":1,"featured_media":272333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[560],"tags":[],"class_list":["post-295729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/295729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/comments?post=295729"}],"version-history":[{"count":17,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/295729\/revisions"}],"predecessor-version":[{"id":464100,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/posts\/295729\/revisions\/464100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/media\/272333"}],"wp:attachment":[{"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/media?parent=295729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/categories?post=295729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/auto.inform.com.de\/en\/wp-json\/wp\/v2\/tags?post=295729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}